Bad Bunny ERASES SOCIAL MEDIA As Halftime Show BACKFIRES With MILLIONS Watching TPUSA Halftime Show
The Super Bowl halftime show is supposed to be one of the biggest and most anticipated moments in American culture, where millions gather to enjoy an electrifying performance from the world’s top stars. But this year, Bad Bunny’s halftime show became the most controversial and disastrous performance in recent history, leading to outrage from fans, NFL players, and even advertisers. While the NFL had hoped to celebrate global culture and diversity, their choice of Bad Bunny has instead triggered a cultural earthquake, with fans across America turning their backs on the event in favor of something that represented American values.
Turning Point USA’s alternative halftime show, featuring Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett, quickly took over the conversation, attracting millions of viewers and leaving the NFL scrambling to salvage the fallout. What happened? How did a conservative-backed halftime show not only steal the spotlight but also leave the NFL reeling from an advertising disaster? Let’s break down the explosive backlash and its aftermath.
Bad Bunny’s Performance: A Missed Opportunity for Unity

When Bad Bunny was announced as the Super Bowl halftime performer, many expected an exciting, high-energy show that would appeal to a global audience. However, what followed was anything but a celebration of American culture. Bad Bunny performed entirely in Spanish, which immediately alienated a large portion of the American audience—especially those who don’t speak the language. The show, which featured foreign flags and themes that many felt were too political for a celebration of American football, left millions of viewers feeling excluded and confused.
Fans watching the Super Bowl expect to be united by music, but instead, they were divided by a performance that felt more like a political statement than an entertainment spectacle. Bad Bunny’s performance was seen as a disruption—an attempt to push progressive ideals while alienating those who didn’t share his political views. What was meant to be a moment of celebration turned into a political spectacle that failed to connect with core American fans.
NFL Players Voice Their Discontent: 41% Speak Out Against the Choice
As if the backlash from the public wasn’t enough, NFL players—the very athletes who make the game possible—also spoke out. In a shocking revelation, 41% of NFL players admitted that they didn’t support Bad Bunny as the halftime performer. When asked about his music, many players were honest in saying they had no idea who Bad Bunny was. One player even remarked, “I don’t know who Bad Bunny is. If you can’t represent America, then why perform at the biggest American event in the world?”
The discontent among players reflects a disconnect between the NFL’s global vision and the traditional American fans who have been the backbone of the league. These players felt that the Super Bowl should be about American culture, not a platform for political messages or foreign artists who don’t reflect mainstream American values.
Trump Calls It: “Worst Halftime Show Ever”
It didn’t take long for President Donald Trump to weigh in, and his assessment of the halftime show was brutally honest. Trump called the performance “absolutely terrible” and “one of the worst ever”, criticizing the fact that Bad Bunny performed in Spanish and that the show felt like an “affront to America”. Trump’s comments hit a nerve with many fans who felt the same way: the halftime show should unite people, not divide them. For many, Bad Bunny’s performance represented a political message that had no place in a celebration of American culture.
Trump’s criticism also resonated with those who have grown increasingly frustrated with the NFL’s push toward globalism at the expense of its American fanbase. He tweeted: “The NFL should focus on what matters—America. Bad Bunny is not what the Super Bowl is about. It’s supposed to be a celebration of American culture.”
Instagram Purge: Bad Bunny Tries to Escape the Backlash
As the backlash intensified, Bad Bunny took drastic action—he deleted all his Instagram posts shortly after the Super Bowl performance. This was a shocking move for the global superstar, who thrives on social media and has millions of followers. The question now is: was this an act of desperation or a calculated PR move to generate more media attention?
Bad Bunny’s Instagram purge only fueled the fire of speculation, with many wondering if he was trying to escape the negative press or if this was a way to reset his image. However, the fact that he chose to delete all traces of his presence on social media made it feel like he was avoiding accountability for his controversial performance.
Kid Rock’s All-American Halftime Show: A Major Success
While Bad Bunny’s performance alienated millions, Kid Rock and Turning Point USA saw an opportunity to give fans an alternative. The All-American Halftime Show, featuring Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett, offered a performance that celebrated American values and resonated deeply with traditional American fans.
Kid Rock’s show wasn’t just a concert—it was a statement. It was a direct challenge to the NFL’s decision to push a political and globalist agenda. The All-American Halftime Show was an attempt to bring back the spirit of unity and patriotism that has always been at the heart of the Super Bowl. And the numbers don’t lie: at its peak, Turning Point USA’s stream reached 6.1 million concurrent viewers on YouTube, with Charlie Kirk’s channel also pulling in nearly 1 million viewers.
Kid Rock’s message resonated with millions who felt left out by the NFL’s decision. The show was about American traditions, family, and freedom—values that many fans felt the NFL had forgotten. And the response to the show was overwhelming: millions of viewers tuned into TPUSA’s broadcast, proving that there is a massive audience for American-centric entertainment.
Advertisers Fuming: Millions of Viewers Tuned Out
The advertisers who paid millions for prime spots during the Super Bowl halftime show were left fuming as they realized that millions of viewers had switched off their broadcasts during Bad Bunny’s performance. Advertisers spend millions to reach the largest audience possible, but when 10 million people turned off the Super Bowl and switched to the TPUSA stream, it was a game-changer.
The NFL may have hoped that Bad Bunny’s global appeal would translate into more viewers, but the reality was that his performance alienated the very American audience that makes the Super Bowl such an important event. Advertisers are now rethinking their strategies, with many questioning whether the NFL’s push for globalism is worth alienating their core demographic.
The NFL’s Gamble: Alienating American Fans for Global Appeal
The NFL’s decision to bring Bad Bunny into the spotlight reflects a larger trend toward globalism and political correctness, but it’s clear that the decision came at the expense of American fans. The NFL is trying to expand its reach beyond the U.S., but in doing so, it’s alienating the very audience that made it what it is today. As we saw with Bad Bunny, not every global performer resonates with the core American fanbase, and the NFL risks losing loyal viewers in its attempt to appeal to an international audience.
Conclusion: The NFL’s Future Is Uncertain
In the wake of Bad Bunny’s disastrous Super Bowl halftime show, the NFL finds itself at a crossroads. Will it continue down the path of globalism and progressive values, or will it listen to the growing chorus of American fans who feel left behind? With Kid Rock’s All-American Halftime Show pulling in millions of viewers, it’s clear that there is a massive audience for entertainment that celebrates American values.
As the dust settles from this year’s Super Bowl, the question remains: Will the NFL return to its roots and embrace American culture, or will it continue to chase a global market at the risk of alienating its core audience? Only time will tell, but one thing is clear: the NFL’s gamble on Bad Bunny may have just cost them their loyal fanbase.