WOW!! ‘Taylor Wall’ Grows at Local Company, 7 Years in the Making
A local construction technology office has an unexpected feature — a 15-foot-tall wall covered in photos of Taylor.

NEW ORLeаNs — At a construction technology company, you probably wouldn’t expect a single Taylor Swift piece on the wall. You certainly wouldn’t expect thousands of them.

‘Taylor Wall’ Grows at Local Company

“If you start something like this, you can’t just walk away,” said Julie Leveque, the longtime employee and “swiftie” who started the project.

Seven years ago, Leveque, now a senior culture and communications specialist, managed a customer support team at Procore’s New Orleans location. The purpose of the wall was to draw attention to five-star reviews.

“It became a really fun thing when you got a review, you had to go into the book and pick out which Taylor you wanted, which Taylor was for you at that moment,” Leveque said.

At first, the collection took up just a small space on a 15-foot wall. Now it covers the entire wall, floor to ceiling, and has about 2,000 photos. It has also become part of the company’s culture.

“When we hit 1,000 reviews, 2,000 reviews, 3,000 reviews, we would have a special celebration for each review,” Leveque said.

Then the wall went down when COVID-19 hit.

“We tried, early on in COVID, to have Taylor review her friends,” says Senior Director of Customer Support Erin Bocaletti, “so that anyone who was remote, we had a running list. And then when someone came into the office, they would just bring up 10 or 15 people at a time.”

They couldn’t keep up, though, so in 2024, they’re still on pace with the nearly 4,000 five-star reviews the company has received.

Leveque says Taylor Swift’s ultimate goal is to “see it for herself.” Even if she doesn’t, “it’s been a fun journey to see it grow — literally — into something as amazing as this.”