Jason Kelce Claps Back at Claim That His New Cereal ‘Destroys Kids’ Metabolic Health’

“I grew up on these products,” Jason said on X, “and I was a perfectly healthy fit child”

Jason and Travis Kelce partnered with General Mills for their new Kelce Mix cereal. Photo: Courtesy of General Mills

Jason Kelce is coming to the defense of his new cereal.

After the Today show posted a clip of their segment covering Jason and Travis Kelce’s new cereal Kelce Mix on X, user @calleymeans retweeted the video with a hot take.

“Athletes should stop sponsoring food that destroys kids’ metabolic health,” reads the tweet, which is attributed to Calley Means, co-founder of the health payment company TrueMed.

“Some things are more important than money,” Means continued before tagging Travis, Jason and Today in the post.

Kelce Mix is made of Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs, which are some of the brothers’ favorites. Jason, 36, only took a few hours to respond to the criticism, sharing an anecdote about how he ate the cereals as a kid.

“I grew up on these products Calley, and I was a perfectly healthy fit child, because I enjoyed them in moderation and when on the go for quick meals when both my parents didn’t have time to cook,” Jason replied on X.

“I appreciate you spreading information on what is healthy for people and kids, and I take the obesity epidemic as a country and for kids seriously, but there is also room to eat cereal and ice cream and candy in the right quantities in conjunction with a healthy lifestyle,” continued the Super Bowl champion, who shares three kids with wife Kylie Kelce.

Kelce Mix and a Lucky Charms Kelce’s Pick box.Courtesy of General Mills

Means also replied to his own post with a comment criticizing Today for covering the cereal but not his sister’s bestselling health-focused book, Good Energy, which he also co-wrote.

Jason and Travis, 34, revealed their partnership with General Mills for their new cereal blend in July — and PEOPLE had an exclusive behind-the-scenes look at the campaign video.

In the clip, the NFL stars get up to some hilarious brotherly antics. The beginning of the video shows Travis holding a bowl of cereal and a spoon as he says, “I got the Honey Nut Cheerios choo choo train!”

The camera then pans to show Jason, who is caught halfway through a giant Cheerio and about to go down a pink slide. The Kansas City Chiefs tight end then feeds his older brother the bite of cereal as the Honey Nut Cheerios mascot looks on.

Travis and Jason Kelce in their Cereal Training Camp video for General Mills.Courtesy of General Mills

The clip is the first in a series of videos from General Mills featuring the famous brothers. Future snippets will show Travis and Jason going head-to-head in cereal-themed competitions named “Cinnadust sprayer” and “Lucky Charms Marshmallow Mission,” according to the company.

In addition to the Kelce Mix cereal, General Mills is also releasing limited-edition versions of four of their cereals with the Kelce brothers on the box. All will be available in stores nationwide for a limited time in September.