Simone Biles isn’t just a powerhouse on the mat; she’s also a shining example of how athletes can flex their influence off it. With a stunning three-gold medal haul at the Paris Olympics, she’s solidified her status as the most decorated gymnast ever—11 Olympic medals and a whopping 30 World Championship medals to her name. But with great power comes great responsibility. So with all that glory comes a choice about how to wield her influence.
Luckily, Simone has always been about using her fame for good. She’s mindful of her fans and the impact her endorsements can have, ensuring that her moves resonate positively with her loyal supporters. Take her latest venture with Athleta, her longtime partner since 2021. This new clothing launch isn’t just about stylish gear; it’s another way she’s keeping her fans’ well-being at the forefront.
Simone Biles’ new launch with Athleta’s pricing compared with other brands
Simone Biles has launched a new athletic collection with Athleta. This is her first product collaboration with the company, which has apparel for both women and children, making it multi-generational. Before this, she had been a part of Athleta Girl, which was launched in 2021 and only meant for adult women. The product line consists of five products for women and two for girls, along with a belt bag. But the price range of it is surprising, ranging between $28 and $199. These are relatively affordable prices in women’s athletic wear, proving that Simone Biles has created it while keeping her fans in mind. This difference becomes apparent when one compares it with other brands selling similar products.
For example, Kim Kardashian’s SKIMS launched a new collection in 2023. While all the products were below $150, the least expensive product is the Racer Back Tank, which costs $78. Lululemon, another sporting brand’s price starts at $58. While Tory Burch and Vuori’s least expensive products cost $69 and $54, respectively. This is where the pricing of Athleta really trumps them all, as their least expensive product for adult women is $49.
Athleta’s focus on kids’ products is a win-win for everyone! With items starting at just $29, it’s clear that Simone Biles cares about affordability in the brands she supports. This not only helps her maintain that positive image but also makes her products accessible to families looking to outfit the next generation of young gymnasts. But that’s not all! You can see this same thoughtfulness reflected in the ticket pricing for the Gold Over America Tour.
Thoughtful ticket pricing of Simone Biles’ Gold Over America Tour
The Gold Over America Tour, led by none other than Simone Biles, is a showcase of gymnastics talent that’s hard to beat! Featuring incredible athletes like Jordan Chiles, Jade Carey, Hezly Riviera, Paul Juda, Brody Malone, and Fred Richard—all medalists from this year’s Paris Olympics—this tour promises to be a spectacular event. And with ticket prices starting at just $20 in some venues, it’s an affordable way for fans to see these stars up close.
With this tour, Simone Biles wants to inspire the young generation that will soon take the mantle and take the sport of gymnastics to new heights. This becomes even more clear when one hears about the Gold Squad Ultimate experience. The VIP package add-on gives fans from the ages of 7 to 25 a chance to perform alongside the gymnasts at the center stage.
