Rosie O’Donnell Rejects American Eagle: Slams Sydney Sweeney Campaign as ‘Disgusting and Divisive,’ Vows to Shun Brand and Sponsorships

On August 8, 2025, comedian, actress, and outspoken media personality Rosie O’Donnell made headlines not for a new project, but for taking a clear and uncompromising stand against a popular clothing brand. The moment American Eagle launched their latest campaign, featuring rising Hollywood star Sydney Sweeney, Rosie’s reaction was swift—and for many, surprising.

It all began when O’Donnell publicly announced that she would refuse to wear American Eagle jeans and would turn down any sponsorship from the company, even if one were offered. Her reasoning was as blunt as it was unambiguous: she found the new campaign “disgusting and divisive.” While Rosie didn’t specify exactly what she found so objectionable about the ads, her words struck a chord—and a nerve—across social media.

This is far from Rosie’s first foray into controversy. Known for her fearless commentary, O’Donnell has never shied away from calling out brands or celebrities she feels cross the line. But this time, her remarks ignited a firestorm online. Some applauded her courage in speaking her mind, praising her authenticity and willingness to stand for her beliefs, even if it might not be popular. Others, conversely, believed she was stirring up unnecessary drama and inserting politics where they felt it didn’t belong.

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The campaign at the center of the storm featured Sydney Sweeney, acclaimed for her roles in “Euphoria” and “The White Lotus.” American Eagle promoted the partnership as a bold celebration of authenticity and confidence, aiming to resonate with younger audiences and reinforce a strong brand identity. Yet for Rosie and some other critics, the campaign’s imagery and messaging seemed to cross a cultural dividing line, alienating certain consumers while energizing others.

The brand itself has so far remained silent on O’Donnell’s criticisms, continuing to advertise the collection with Sweeney across multiple platforms. As for Rosie, her public stance adds her to a growing list of celebrities willing to risk backlash by speaking out on cultural issues tied to fashion and endorsements.

Whether Rosie’s boycott will impact American Eagle or its partnership with Sydney Sweeney is unknown. But in an era where every advertising campaign can become a lightning rod for debate, Rosie O’Donnell’s message is clear: when it comes to her values, she won’t compromise for anyone—even one of America’s most popular brands.

Her latest decision is both a personal stand and a wider comment on the ongoing debate about celebrity endorsements, brand messaging, and the ever-blurring lines between politics and pop culture. One thing is certain: Rosie’s voice, as always, won’t be ignored.