Taylor Swift’s ‘Folklore’ Is Up More Than 150% In Sales

Taylor Swift has won Album of the Year at the Grammys four times, which now stands as an all-time record. She’s hoping to score at least another nomination in that category in the coming weeks for The Tortured Poets Department, which is already a serious contender for the honor. As the singer waits to see if she can compete once more for the top trophy, one of her past champions is rising on the charts, as fans aren’t tired of the set.

Folklore gains ground on a number of Billboard rankings this week. The title grows in stature thanks largely to a huge increase in pure purchases, as Swifties return to the blockbuster project as fall continues.

In the past tracking week, Folklore sold a little more than 7,500 copies. According to Luminate, the frame before, it sold 3,000 CDs, downloads, and vinyl editions. That means the title’s sales figure expanded by 153% from one period to the next.

All those purchases push Folklore up the Top Album Sales chart, where it returns to the top 10. Swift’s seasonal bestseller shoots from No. 33 to No. 7.

Folklore is also on the rise on the Billboard 200, though it doesn’t leap quite as high as on the list that’s specific to sales. On Billboard’s consumption-focused albums ranking, the title ascends from No. 28 to No. 21. The set shifted a total of 24,000 equivalent units in the most recent tracking period.

In the past, Folklore has ruled both the Billboard 200 and the Top Album Sales chart. It has now spent 219 weeks on the two lists, and it’s clearly going to continue to add to that number for the foreseeable future.

Folklore also appears on three other U.S.-based music rankings, though it doesn’t climb on any of them. Swift’s alternative-leaning surprise effort is steady on both the Top Rock & Alternative Albums (No. 6) and Top Alternative Albums (No. 3) tallies. The critically-acclaimed project slips just one space on the Top Streaming Albums chart, settling at No. 34.