Danish construction firm Tscherning has divested its entire Tesla fleet, citing Elon Musk’s political stances as the primary reason. This decision mirrors a broader trend in Europe, where Tesla’s brand image and sales are suffering due to consumer concerns over Musk’s political affiliations. The company is opting for European alternatives, highlighting the impact of political views on corporate purchasing decisions.

Danish construction company, Tscherning, has returned its entire corporate fleet of Tesla vehicles, citing Elon Musk as the reason, a report claims. The company’s decision reportedly reflects a trend of declining Tesla sales and brand damage in Europe linked to the Tesla CEO Elon Musk’s political involvement.

Consumer concerns have allegedly increased following the world’s richest man’s political inclination.

This has led to both reduced sales and even current Tesla owners returning or selling their vehicles to distance themselves from the brand. Corporate sales, which are a major source of sales for the EV maker in Europe, are also reportedly affected by this trend.

Tscherning, similar to the European pharmacy chain Rossmann, which sold its Tesla fleet last year, electrified its corporate fleet with Tesla vehicles. Recently, the company announced that it has now returned all of them and even shared a video showing the same.

What Tscherning said about returning all its Tesla vehicles

In a statement to Electrek, Tscherning said: “At Tscherning, we not only decide how we drive, but also who we drive with.

That’s why we’ve chosen to hand over the keys to our Tesla company cars – not because Tesla has become a bad car, but in light of Elon Musk’s political commitment and the opinions he has publicly expressed (and which are increasingly hard to overlook), we as a company have chosen to say “thank you for the ride.”

Tscherning stated that it doesn’t want to be “associated with the values and political direction that currently accompany the Tesla brand.” Instead, it will purchase “European alternatives” to Tesla vehicles.

The Electrek report also stated that Tesla’s situation in Europe is not sustainable, and there may be layoffs and store closures. Although the new Model Y was available throughout the quarter, Q2 results are similar to Q1, which saw a 40% year‑over‑year decline. The Q1 and Q2 2025 figures are lower than every quarter in the past three years, the report shared this graph to claim.

Image credit: Electrek

Meanwhile, with corporate fleets being returned and current owners selling their cars, purchasing a used Tesla may be more cost‑effective given the current pricing, the Electrek report adds further.

In related news, Tesla’s stock jumped 45% in one month, closing at $349.9 last week. After months of criticism over Tesla’s falling stock price, Musk responded to Tim Walz – former Democratic vice presidential candidate – with a pointed jab of his own.

Musk celebrated the gain in Tesla stock on X, sharing a screenshot of Tesla stocks soaring to $347.70. He captioned the post, Kek – a word people online use instead of “lol” (laugh out loud).Quoting the old post, Tesla CEO Elon Musk pulled back an old post by Tim Walz when he mocked Tesla’s stock struggles at $22. He posed a sarcastic question to the Minnesota Governor, asking “Yo Timmy, how’s your day bro?” with a clown face emoji.