DUBAI — In a groundbreaking move that has stunned both the sports and aviation worlds, Emirates Airlines has announced an unprecedented personal sponsorship contract with U.S. basketball star Angel Reese. The agreement marks the first time the airline has entered into such a direct partnership with an individual athlete from the WNBA.
A First-Class Deal
Under the terms of the contract, Reese will receive complimentary first-class travel on all Emirates flights for her games, promotional appearances, and personal commitments. In addition, the airline will provide a staggering $3 million annually to support her career, making this one of the most lucrative personal deals in women’s basketball history.
Emirates confirmed the sponsorship as part of its newly launched “Game Changers” campaign, a global initiative aimed at spotlighting young athletes who are reshaping the future of their sport.
“Our vision with Game Changers is to empower athletes who are not only excelling on the court but also inspiring millions off of it,” said Emirates Chairman Sheikh Ahmed bin Saeed Al Maktoum. “Angel Reese embodies resilience, charisma, and the power of transformation. We are proud to have her as a face of this initiative.”
Reese’s Emotional Response
In a press conference following the announcement, Reese was visibly moved. Fighting back tears, she spoke about the significance of the partnership and what it meant for her journey.
“This is bigger than me,” Reese said. “It’s about every young girl who’s ever been told her dreams were too big or her voice was too loud. Emirates has given me more than a sponsorship—they’ve given me belief, and I’m going to carry that with me every day.”
Her heartfelt words drew a standing ovation from the audience, with the Emirates chairman reportedly praising her continuously afterward for her grace, authenticity, and vision.
A New Era for Women’s Basketball
The deal comes at a pivotal time for the WNBA, as the league experiences unprecedented growth in popularity, sponsorships, and viewership. Angel Reese, who has already become one of the most marketable young players in the sport, is now at the center of a partnership that underscores the global recognition of women’s basketball.
Marketing analysts note that this move could set a precedent for other airlines and international corporations to follow. “What Emirates has done is open the door,” said sports marketing consultant David Mitchell. “They’re showing that investing in women athletes isn’t charity—it’s smart business. Reese has global appeal, and Emirates is amplifying that.”
The “Game Changers” Campaign
According to Emirates, the Game Changers campaign will extend beyond sponsorship dollars. It will include global basketball clinics, mentorship programs, and initiatives to connect young female athletes with resources to pursue professional careers. Reese will serve as the campaign’s first ambassador, traveling worldwide to represent both the airline and the sport she loves.
“She’s not just an athlete,” said Sheikh Ahmed. “She’s a role model, a fighter, and a leader. That is what makes her a true game changer.”
What’s Next for Reese
With her WNBA career already off to a strong start and now backed by one of the world’s most prestigious airlines, Reese finds herself in a unique position to amplify her influence on and off the court.
“This isn’t just about flying first-class,” Reese said with a smile. “It’s about breaking ceilings, building bridges, and proving that women’s basketball belongs on the world stage.”
