Back to Drawing Board for Michael Jordan as Sabrina Ionescu Beats the Billionaire in His Own Game Once Again
Sabrina Ionescu’s success is a quiet change happening one move at a time. An Olympic gold medal, a WNBA title, and now a Nike campaign full of So Win confidence. But we are not done yet. Her sneakers are back in the conversation. While Michael Jordan’s brand chases history, the 26-year-old’s Nike Sabrina 2s are entering NBA locker rooms. And when it seemed she had peaked, a gold drop comes next week.
Entering March, writer Nike DePaula, who covers the footwear industry, revealed the minutes-worn shoe stats in the NBA for the previous month. In the leading? Nike Sabrina 2! “The Nike Sabrina 2 is the most-used sneaker in the NBA this month, with 127% more on-court time than the next new model in February,” he shared on X.
Even though the Nike Kobe 6 rules the chart with 8,454 minutes, Ionescu’s shoes are the hungry underdog, outlasting Air Jordan 39 (4th) and even Nike KD 17 (10th), with NBA players spending nearly 4,932 minutes in them last month.
This is no new sight for the New York Liberty icon.
Back in December, the Sabrina 2 were reported to be the most-worn new basketball shoes across the NBA season by then. Worn for a total of 7,867 minutes on the court, they once again trailed only Nike Kobe 6. What about the other notable names on the list? Air Jordan 39 were still at no.6. In the two months since, the kicks have moved up 2 spots while Nike KD managed to break into the top 10, leaving LeBron’s signature shoes off the list.
Nike Sabrina 2s are certainly shaking up the sneaker market. Even Michael Jordan’s legendary brand – which still earns him 5% royalties on every sale and pulls in $7 billion for Nike – now has some serious competition from a rising star who’s changing the game one NBA locker room at a time.
Technically, these sneakers are a marvel. A forefoot Zoom Air unit gives an explosive first step, while dual-density Cushlon foam strikes the perfect balance between plush comfort and firm support. The herringbone outsole grip make the shoe versatile enough for NBA stars and anyone who appreciates style and performance.
This isn’t just a win on the court—it’s a flex in marketing too. Ionescu’s success shows Nike did everything right with the Sabrina 2. Megan Rapinoe summed it up perfectly: “I hope Nike uses the same playbook that they did with Sabrina, because business-wise, that seemed to be very successful.” And it looks like she is not stopping here.
Just when you thought it couldn’t get any bolder, a “Stronger Than Gold” colorway drops March 6. While Michael Jordan’s legacy might rest on nostalgia, Ionescu’s shoes are building tomorrow’s.
Sabrina Ionescu’s journey with Nike takes her to Asia
Sabrina Ionescu’s hitting Asia soon! She’s all about real talk with young basketball fans. Before defending her WNBA crown, she’s launching her first Asia tour to share her journey, hoops love, and prove hustle pays off.
Manila’s up first—a city obsessed with hoops. She’ll swing by Nike Fort in Bonifacio Global City. Fans can snag fresh gear and join a chill hangout.
The 2024 champion will be coaching at youth clinics, dropping some knowledge and getting buckets with rising stars. Plus, she’s teasing her Nike Sabrina 2 collab—a game-changing twist. Don’t miss her Araneta Coliseum stop: she’ll be burying some shots at the famed arena.
Next, Guangzhou’s electric energy. Sabrina’s linking up with local ballers and hitting iconic courts. She’s hosting a girls-only grassroots camp—think fundamentals, fire, and big dreams. At Nike Rise, she’s helping folks find perfect-fit kicks (a local struggle). Hong Kong closes the tour. Sabrina’s diving into streetball culture, vibing with hoops-crazed neighborhoods. School visits? Yep—swapping stories about beating challenges on and off court. Finale alert: She’s hyping up future stars at the Nike All Hong Kong Schools Tournament.
No flash, just realness. Sabrina’s tour celebrates hoops, community, and grinding for goals.
