Tom Brady rocking $740K watch at Super Bowl 2025 — and Dave Portnoy has jokes

Tom Brady brought the bling bling to New Orleans.

Brady sent the internet into a tizzy during Super Bowl 2025 with his gold Jacob & Co. watch that costs roughly $740,000.

Longtime Patriots fan and Tom Brady supporter Dave Portnoy didn’t let Brady’s fashion statement go unnoticed and decided to plug his own Brick Watch company — which doesn’t charge nearly $1 million for a watch.

Tom Brady flashes his watch before the game.
Tom Brady flashes his watch before the game.AP
“Oh my god! Is Brady wearing a Brick Watch?” Portnoy wrote on X.

Super Bowl 2025 is Brady’s first as an announcer and the seven-time Super Bowl champion was — in the words of legendary wrestler Ric Flair — stylin’ and profilin’.

The watch Tom Brady is wearing.
The watch Tom Brady is wearing.https://jacobandco.com/
His watch, as detailed by Page Six, is a Caviar Tourbillon in Yellow Sapphires timepiece that inludes 338 baguette- and rose-cut yellow sapphires, registering at nearly 49 carats, and also 338 brilliant-cut diamonds.

“Tom Brady is the epitome of excellence, both on and off the field,” Jacob & Co. CEO Benjamin Arabov said in a press release.

Dave Portnoy used the opening to promote his company.
Dave Portnoy used the opening to promote his company.Tommy Gilligan-Imagn Images
“The Caviar Tourbillon embodies the precision, luxury and innovation that define Jacob & Co. We’re honored to have him represent the artistry and craftsmanship behind every piece we create.”

Brady did not break out the watch until the big game begin, flashing a different accessory piece during the pregame show earlier in the day.

Tom Brady is calling his first Super Bowl.
Tom Brady is calling his first Super Bowl.USA TODAY Sports via Reuters Con
Page Six reported he wore a Billionaire Mini Ashoka with 100 carats of diamonds.

Brady’s first Super Bowl in the booth didn’t play out like his most-memorable Super Bowl triumph, when he rallied to beat the Falcons in overtime after falling behind, 28-3, in 2017

The Eagles held a 24-0 lead over the Chiefs entering the break.

However, the Chiefs seemingly do not have a rally in them after their first drives in the third quarter resulted in a punt and then a turnover on downs late in the quarter.

The Eagles eventually ballooned their lead to 34-0 in the third quarter en route to a 40-22 win.