The rapper’s digital mockery of Diddy sparks viral moment amid ongoing legal drama.
Diddy (Photo credit: Shutterstock.com / Kathy Hutchins) and 50 Cent (Photo credit: Shutterstock.com / Featureflash Photo Agency)
The digital age has given Curtis “50 Cent” Jackson a new weapon in his decade-long rivalry with Sean “Diddy” Combs, and he’s wielding it with ruthless precision. The Queens-born rapper unleashed an artificial intelligence-generated video over the weekend that transformed the embattled music mogul into an unlikely runway model, igniting social media and adding another chapter to hip-hop’s most enduring beef.
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Jackson, 49, took to Instagram to share the provocative content, which depicts Combs strutting down a fashion runway in a pink dress adorned with the Johnson & Johnson baby oil logo. The timing couldn’t be more pointed — Combs, 55, currently sits in a Brooklyn detention center awaiting his October 3 sentencing date following his conviction on federal prostitution-related charges.
Digital warfare in hip-hop’s new era
The AI-generated video, originally created by Instagram account @Geisha305, represents a new frontier in celebrity feuds. Set to “Baby Oil Freak Off Party” by Jody2Good — a track released shortly after Combs’ arrest — the clip references evidence presented during the trial that revealed authorities discovered hundreds of baby oil bottles allegedly used during Combs’ notorious “Freak Off” parties.
“I didn’t know Diddy walked in the Michael Amiri show, when did he make Bond!” Jackson wrote in his caption, displaying his trademark wit while simultaneously dragging luxury fashion designer Michael Amiri into the controversy. The designer, 47, quickly responded with visible discomfort: “C’mon 50, don’t include me in this.”
The post rapidly accumulated millions of views, demonstrating how artificial intelligence has become the latest tool for celebrity antagonism. In an era where traditional diss tracks seem almost quaint, Jackson’s deployment of AI technology showcases how modern feuds evolve with available technology.
Legal troubles meet digital mockery
Combs’ legal situation provides the backdrop for Jackson’s latest salvo. While acquitted of the most serious charges — sex trafficking and racketeering — the Bad Boy Records founder was convicted on two counts related to transportation for prostitution purposes. The trial revelations, particularly the discovery of extensive baby oil supplies, have become fodder for internet humor and, now, AI-generated satire.
The viral moment extends beyond Jackson’s post. Content creator Armon Wiggins, 38, recently faced significant backlash for his own baby oil-themed celebration outside the courthouse following the verdict. Wiggins, who danced shirtless while being sprayed with the product, later expressed regret during an appearance on The Trial of Diddy podcast.
Content creation meets controversy
“In reporting the case, I was trying to take a very eerie, grim situation and turn it into something digestible for people,” Wiggins explained to podcast host Kayla Brantley. His attempt at levity, however, sparked immediate criticism from those who viewed his actions as insensitive to alleged victims.
Wiggins’ experience highlights the delicate balance content creators face when covering serious legal proceedings. “I got a lot of hate and lost followers,” he admitted, acknowledging that his spontaneous celebration was “irresponsible” given the gravity of the situation. The incident serves as a cautionary tale about the intersection of social media virality and criminal justice proceedings.
Hip-hop’s longest-running feud
The Jackson-Combs rivalry stretches back nearly two decades, encompassing business disputes, personal attacks, and countless social media skirmishes. Jackson has consistently positioned himself as Combs’ most vocal critic, using every platform available — from traditional interviews to modern streaming services — to maintain pressure on his rival.
This latest AI-generated attack represents an evolution in their conflict. Where previous generations of rappers settled scores through diss tracks and physical confrontations, today’s stars leverage technology and social media algorithms to amplify their messages. Jackson’s Instagram following of over 30 million ensures that every post targeting Combs reaches a massive audience instantaneously.
Cultural impact and digital evolution
The viral video phenomenon reflects broader changes in how celebrity culture operates in 2024. Artificial intelligence, once confined to tech conferences and academic papers, now serves as a tool for public mockery and social commentary. Jackson’s use of AI technology demonstrates how accessible these tools have become and how quickly they’ve been adopted for entertainment purposes.
The baby oil references, while humorous to many, underscore how trial evidence can transform into cultural touchstones. “You can’t even say baby oil now without laughing,” Wiggins observed, noting how the product has become inextricably linked with Combs‘ legal troubles in public consciousness.
As Combs awaits sentencing, Jackson shows no signs of easing his digital assault. The AI video represents just the latest installment in what promises to be an ongoing campaign. For Jackson, who has successfully transitioned from rapper to television producer and businessman, maintaining this feud seems as much about brand building as personal animosity.
The intersection of artificial intelligence, social media virality, and hip-hop beef creates a potent combination that ensures maximum visibility. In an attention economy where trending topics drive engagement, Jackson’s calculated strikes against Combs demonstrate a sophisticated understanding of modern media dynamics.
As both men approach their sixth decades, their feud adapts to new technologies while maintaining its fundamental intensity. The AI-generated runway video may seem like harmless mockery, but it represents something larger — the evolution of celebrity conflict in an era where digital tools provide endless possibilities for creative antagonism.
