Bad Bunny CRUSHED! NFL Super Bowl Halftime Show ROCKED by TPUSA – Advertisers ANGRY! Millions Left!
The NFL’s attempt to be “progressive” and “inclusive” with Bad Bunny’s Super Bowl halftime performance has backfired in a way no one could have predicted. What was supposed to be a groundbreaking moment for Latin culture quickly turned into one of the most controversial halftime shows in history. With millions of viewers tuning out, advertisers scrambling, and NFL players themselves expressing their discontent, it’s clear: Bad Bunny’s performance was a massive flop.
But the real shocker? The alternative halftime show organized by Turning Point USA, featuring Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett, absolutely smashed Bad Bunny’s viewership numbers. That’s right—millions of Americans tuned into the conservative-backed halftime show instead of the official NFL broadcast. What happened? How did a political group manage to pull in such a massive audience and steal the Super Bowl spotlight from one of the biggest music stars in the world?
Let’s dive into the explosive fallout from the Super Bowl halftime debacle that’s got everyone talking.
Bad Bunny’s Halftime Show: A Complete Disaster

The Super Bowl halftime show is supposed to be a unifying moment—a celebration of music, culture, and American pride. But when Bad Bunny took the stage, the audience was quickly left scratching their heads. The performance was entirely in Spanish, with no attempt to cater to the majority English-speaking audience. This alienated millions of viewers who couldn’t even understand what was being said.
The stage itself was covered in weeds, grass, and tropical plants, an odd choice that felt more like a political statement than a celebration of music. Bad Bunny performed surrounded by flags from Latin American countries, including Puerto Rico, but not the American flag. This raised eyebrows for many who felt the Super Bowl should be about celebrating America—especially on its 250th anniversary.
Even more frustrating for viewers was the lack of energy in the stadium. Videos from the event show a dead crowd, with very few people dancing or showing any excitement. It became clear that Bad Bunny’s performance was falling flat, and the NFL’s decision to cater to a global, progressive audience at the expense of its core American fans was backfiring in real-time.
NFL Players Speak Out: 41% Reject Bad Bunny
The NFL’s choice of Bad Bunny wasn’t just a failure in the eyes of fans—it also created a major rift within the NFL itself. 41% of NFL players—the very men who represent America’s most popular sport—voiced their disapproval of the decision. Some players didn’t even know who Bad Bunny was, leaving many to question why he was selected for such a prominent platform.
One anonymous player put it bluntly, saying, “I don’t even know who Bad Bunny is. If it’s that hard for you to represent America, then why perform at the biggest American event in the world?” This sentiment was echoed by other players who felt the Super Bowl should be a celebration of American culture, not a platform for political statements or global artists who don’t speak to their audience.
The fact that NFL players, who risk their lives for the sport, were criticizing the halftime show reflects a major disconnect between the league and its core fan base. And this is just the beginning of the fallout.
Trump Joins the Criticism: “The Worst Halftime Show Ever”
Donald Trump didn’t hold back when commenting on Bad Bunny’s Super Bowl performance. The former president slammed the halftime show as “absolutely terrible” and “one of the worst” in Super Bowl history. In his tweet, Trump called the performance an “affront to the greatness of America”, criticizing the fact that Bad Bunny performed in Spanish and saying “Nobody understands a word this guy is saying, and the dancing is disgusting, especially for young children watching all over the world.”
Trump’s words resonated with millions of frustrated fans, many of whom felt that the NFL had lost touch with its American audience in an attempt to appeal to international markets. For many, the Super Bowl is about unity and patriotism, not about showcasing foreign culture at the expense of American values.
Kid Rock Steals the Show: 10 Million Tune In to TPUSA Halftime
While Bad Bunny struggled to captivate the Super Bowl audience, Kid Rock and Turning Point USA seized the moment with an alternative halftime show that was a direct response to the NFL’s choice. Featuring a stellar lineup of country and rock artists, including Brantley Gilbert, Lee Brice, and Gabby Barrett, the All-American Halftime Show quickly became the talk of the town.
At its peak, the Turning Point USA stream on YouTube reached 6.1 million concurrent viewers, with Charlie Kirk‘s YouTube channel also drawing in nearly 1 million viewers. That’s a total of 7 million viewers during the Super Bowl, dwarfing Bad Bunny’s performance in terms of engagement and viewership.
Kid Rock’s show wasn’t just about music—it was a statement about American culture, family, and values. It was a performance that reflected the American spirit and resonated with millions of fans who felt left out by the NFL’s decision. And the numbers speak for themselves: people wanted an alternative that didn’t push a political agenda or alienate them with a performance they didn’t connect with.
The Fallout: Advertisers Are FURIOUS
As the ratings continued to roll in, it became clear that Bad Bunny’s Super Bowl performance had failed to deliver the kind of viewership the NFL had hoped for. Advertisers, who pay millions for ad spots during the Super Bowl, quickly realized they were facing a major problem. The viewership drop-off after Bad Bunny’s performance was massive, and many advertisers were left frustrated, knowing that they had lost the attention of millions of viewers who had switched to the alternative halftime show.
One of the biggest talking points was how many viewers left the Super Bowl during the halftime show, choosing instead to tune into TPUSA’s broadcast. This was the NFL’s worst nightmare: millions of people turning off the event during the very moment they hoped to capture the most attention.
A Cultural Divide: Is the NFL Listening?
The growing cultural divide between the NFL’s leadership and its American fans is now at the forefront of the conversation. The league, in its desire to appeal to a global audience, seems to have alienated its core fan base—American football fans who want to see entertainment that reflects their values, their language, and their culture.
Kid Rock’s success with the alternative halftime show is proof that there is a large, untapped audience in America that is craving entertainment that reflects their American identity. But will the NFL listen to this feedback, or will they continue to push a globalist, woke agenda at the expense of their loyal American fans?
Conclusion: Will the NFL Learn from the Backlash?
The Bad Bunny Super Bowl halftime disaster is a wake-up call for the NFL and the entertainment industry as a whole. The cultural divide in America is real, and it’s clear that the NFL’s decision to embrace globalism and politics in its halftime show has alienated a significant portion of their fanbase.
Kid Rock’s All-American Halftime Show proves that Americans want a voice, and they’re willing to turn to alternatives when they feel excluded. The NFL’s gamble on Bad Bunny may have been a step too far, and it remains to be seen if the league will reconsider its approach or if this marks the beginning of a new, more inclusive era of entertainment that respects American values.
As the debate continues, one thing is certain: Americans have made their choice. The question now is whether the NFL will follow their lead or continue down a path that risks further division. The future of the Super Bowl halftime show is up for grabs, and Bad Bunny’s Super Bowl performance may just be the tipping point that changes the game forever.