Boston Bruins captain Brad Marchand has taken a firm stand against what he calls “disgraceful mockery of tragedy.” On September 16, 2025, Marchand publicly called for a lifetime ban after discovering that a spectator photographed celebrating Charlie Kirk’s death at Utah Valley University was, in fact, a fan of his. The NHL star urged that neither the individual nor their family should ever be allowed near future events—making it clear he will not tolerate such behavior from anyone associated with his fanbase.

The incident unfolded just hours after Kirk’s tragic shooting on September 10, 2025, during a speaking engagement at Utah Valley University in Orem, Utah. A now-infamous photo circulated widely on social media, showing a young man in Bruins apparel grinning and raising a fist in apparent celebration as news of the assassination broke.

The image, which drew immediate backlash for its insensitivity, was quickly identified by online sleuths as belonging to 22-year-old college student Alex Rivera, a self-proclaimed die-hard Bruins supporter from Boston who had traveled to Utah for a campus visit. Rivera’s X account, filled with posts praising Marchand’s on-ice antics and Bruins victories, only amplified the shock when the connection was made.

Marchand, known for his fiery personality and leadership on the ice, addressed the issue in a heated press conference following the Bruins’ morning skate in Boston. “I’ve seen the photo, and it’s disgusting,” Marchand stated, his voice laced with anger.

“This guy claims to be a fan of mine, of the Bruins, and he’s out there celebrating the murder of a man who dedicated his life to fighting for what he believes in. Charlie Kirk was a patriot, a voice for young people, and his death is a tragedy that shakes us all. I want nothing to do with this kind of hate. I’m calling for a lifetime ban—not just for him, but for his whole family. They shouldn’t be allowed anywhere near our games, our events, or any sports venue. We won’t tolerate disgrace or the mocking of tragedy.”

The Bruins organization swiftly backed their captain, issuing a statement condemning the behavior and confirming they are reviewing season ticket records and fan databases to identify and bar Rivera and any associated parties. NHL Commissioner Gary Bettman echoed the sentiment, noting in a brief release that the league stands against any form of hate or glorification of violence, especially in light of the rising political tensions following Kirk’s death. With suspect Tyler Robinson in custody and facing charges that could include the death penalty, the assassination has already led to over 520 reported incidents of political violence in 2025, heightening sensitivities across the sports world.

Social media erupted with the news, with the story trending under #MarchandBanCall and #JusticeForCharlie. One viral X post captured the breaking development: “Breaking News: Brad Marchand has called for a lifetime ban after discovering that a spectator photographed celebrating Charlie Kirk’s death at Utah Valley University was, in fact, a fan of his.

Marchand urged that neither the individual nor their family should ever be allowed near future events—making it clear he will not tolerate disgrace or the mocking of tragedy.” Fans praised Marchand for his principled stance, drawing comparisons to other athletes stepping up during crises, such as Kansas City Chiefs’ Isiah Pacheco’s quiet financial support for his childhood friend’s family, NASCAR’s Christopher Bell dedicating a win to Kirk, and the Dallas Cowboys’ Dak Prescott and CeeDee Lamb sending aid to Kirk’s widow, Erika.

Rivera, who has gone silent on social media since the photo surfaced, faces potential university disciplinary action as well. Utah Valley University officials confirmed they are investigating the matter, with possible expulsion on the table. Meanwhile, Kirk’s widow, Erika Kirk, who recently thanked the Cowboys for their support, has not commented on this specific incident but has called for unity in her ongoing efforts to continue Turning Point USA’s mission.

Marchand’s response adds to a growing chorus from the sports community honoring Kirk’s legacy and rejecting division. The 37-year-old Bruins icon, a three-time Stanley Cup champion, has often spoken about the importance of respect both on and off the rink. “Sports bring us together,” he added. “They shouldn’t be a platform for hate. This isn’t about politics; it’s about basic human decency.”

As the investigation into Kirk’s death continues and the nation mourns, Marchand’s bold call serves as a powerful reminder that athletes have a unique platform to promote positivity. In banning toxicity from his fanbase, he’s not just protecting his team—he’s contributing to a broader fight against the glorification of violence. For Bruins fans and beyond, it’s a clear message: tragedy deserves respect, not celebration.